Privacy & Cookie Policy

Last Updated: January 28, 2026

Luna Vista Apartment Homes, operated by Luna Vista Owner LLC (β€œwe,” β€œus,” or β€œour”), respects your privacy. This Privacy & Cookie Policy explains how we collect, use, protect, and handle your information when you interact with our website, services, and communications. By using our website or providing your information, you consent to this policy.

If you have questions, contact us at admin@towermultifamily.com.


1. Information We Collect

We may collect the following types of information when you interact with our website or services.

Personal Information You Provide

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Message or inquiry details

Automatically Collected Information

  • Device and browser information

  • IP address and approximate location

  • Website usage and page interactions

  • Cookies and similar tracking technologies (see Section 4)

We do not knowingly collect information from children under the age of 18 and do not process sensitive personal information.


2. How We Use Your Information

We use the information collected to:

  • Respond to inquiries and provide customer support

  • Process leasing applications, tour requests, and service communications

  • Improve website performance and user experience

  • Monitor site traffic and marketing effectiveness

  • Comply with legal, regulatory, and security requirements

We do not sell your personal information.


3. When We Share Information

We may share personal information only in the following circumstances:

Service Providers

Trusted vendors that assist with website hosting, analytics, communications, scheduling, messaging delivery, and customer support.

Legal or Safety Requirements

When required by law or to protect against fraud, abuse, or security threats.

Business Transactions

In the event of a merger, acquisition, or property transfer.

Mobile Information Use and Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, messaging platforms, and technical service providers, is permitted solely to enable service-related communications. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Keep the website secure and functional

  • Measure traffic and visitor behavior (for example, Google Analytics)

  • Support advertising and remarketing through platforms such as Google and Facebook

You may disable cookies through your browser settings. Please note that some site features may not function properly without cookies enabled.


5. SMS / Text Messaging Opt-In

If you choose to opt in to receive SMS/text communications from Luna Vista Apartment Homes (operated by Luna Vista Owner LLC), we may send both transactional/service-related and promotional messages.

Transactional and service-related messages may include leasing inquiries and updates, tour scheduling and confirmations, appointment reminders, availability and pricing information, application assistance, next steps, and other resident-related communications.

Promotional messages may include move-in specials, limited-time leasing offers, leasing incentives, availability announcements, and community event updates.

SMS consent is collected through separate, optional, unchecked checkboxes and is not a condition of service.

You may opt out at any time by replying STOP to any message. For assistance, reply HELP. Message and data rates may apply. Message frequency varies.


6. Data Retention & Security

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system can be guaranteed to be completely secure.


7. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Access, update, or delete your personal information

  • Opt out of marketing communications or targeted advertising

  • Request details regarding how your information is used

To exercise these rights, contact admin@towermultifamily.com.


8. Updates to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in legal requirements or business practices. Updates will be posted with a revised β€œLast Updated” date.


9. Contact Us

Luna Vista Apartment Homes
Operated by Luna Vista Owner LLC
5925 Callaston Ln
Fort Worth, TX 76112
United States

Phone: +1 (817) 799-8879
Email: admin@towermultifamily.com

Compare